Merchant Participation Form

Sweet Treat Trail

Sweet Treat Trail

Embark on this inaugural Scottsdazzle event and enjoy a delicious dessert tasting experience that takes place at local sweet shops around Old Town. A unique Scottsdazzle-themed treat will be offered at each location for either $2 and/or $5. Complete the Sweet Treat Trail to be entered to win one of the fun “Treat Yourself” prize packages below. Each prize package is valued at $300!

Registration &
Sweet Treat Trail Passport

Registration is required to secure your spot. Be sure to read the rules of the Sweet Treat Trail below before you head out to partake in the yumminess. All participants must pick up a Sweet Treat Trail passport the morning of the event at the Check-in Booth located on the east side the Old Town Parking Corral, located on Brown Ave. between 1st and 2nd Streets. The Check-in Booth will open at 10:45 a.m. Passports will include a map of all the Sweet Treat Trail stops and need to be stickered at each location to show completion of the trail.

Completed passports can be dropped off at the Check-in Booth no later than 3:30 p.m., at any participating Sweet Treat Trail shops or with the Sweet Treat Trail golf cart shuttle operators, JoyRidesAZ.

Parking / Getting Around

The Old Town Parking Corral has 224 free parking spaces available and is also the location of the Check-in Booth. Many surrounding streets have on-street parking spaces available. No meters or fees, just time limitations.

While guests are welcome to walk, bike or drive to each stop in any order of their liking, the City of Scottsdale has also partnered with JoyRidesAZ Transport to offer guests complementary golf cart transportation throughout the event.

Treat Yourself Prize Packages

Participation Rules & Prizing Notification Info

  • Open to participants of any age.
  • When you visit any of the locations listed on the passport, let an employee know at check-out that you are a Sweet Treat Trail participant so you may have your passport stickered.
    • All Sweet Treat Trail businesses will be aware of the date and time of the Trail, but this will help distinguish you from other patrons in their store that might not be completing the Trail.
  • Participants must have their passport stickered at all participating locations in order to be eligible to win a prize package. There are seven (7) locations total.
  • Passports must include a FIRST and LAST name, as well as a PHONE NUMBER and EMAIL ADDRESS in order to be eligible to win a prize.
  • Purchasing the Scottsdazzle-themed treat at each location is encouraged, but not mandatory. Participants will receive a sticker for purchasing ANY* food item or product a Sweet Treat Trail business sells at their store; participants must purchase at least one item at each location. *Includes purchases for any food and beverage item, gift cards, merchandise, etc.
  • Only one (1) prize package will be awarded to a single winner; once a winner is selected and awarded a prize, they are not eligible to win another prize package.
    • People in the same household can be eligible to win a prize if they collect stickers in their own passports.
  • Multiple participants can share and submit one (1) passport but multiple passports cannot be combined for submission.
    • For example, if one participant’s passport has 4 stickers and another has 3 stickers, they cannot be combined to make one complete passport for entry to win a prize package.
  • Prize winners will be notified by phone and/or email by Friday, December 20, 2020.
  • Prizes must be picked up in-person by Friday, January 10, 2020. If prizes are not picked up by this date, winner will forfeit their prize and another Sweet Treat Trail participant will be selected.

Share the Dazzle

Santa Wine Around

Saturday, December 14
6:00 PM – 9:00 PM

Santa Wine Around

Join in the fun by starting at any participating wine tasting room. Each location will be offering a special, Scottsdazzle tasting price and complimentary goodies. Dress as Santa, Mrs. Claus or an elf and you’ll receive a FREE commemorative wine glass.

  1. Aridus Wine Company Tasting Room · 7173 E Main St
    • 3 tastings for $8 and complimentary chocolates from Stone Grindz
  2. Carlson Creek Tasting Room · 4142 N Marshall Way
    • 3 tastings for $8 and complimentary Zak’s Chocolate nibs
  3. LDV Winery · 7134 E Stetson Dr Ste B100
    • 3 tastings for $8 and complimentary Christmas cookies
  4. Salvatore Vineyards Tasting Room · 7064 E 5th Ave
    • 3 tastings for $8 and complimentary gourmet popcorn
  5. Merkin Vinyards · 7133 E. Stetson Dr. Suite #4
    • 3 tastings for $8 and complimentary snacks

Also Happening on this Day

Share the Dazzle

Gold Palette Artwalk

Thursday, December 12
6:30 PM – 9:00 PM


Gold Palette Artwalk

Enjoy Old Town’s finest art galleries while also celebrating the holiday spirit! Peruse the quaint streets of the Scottsdale Arts District while mingling with local artists in their own studios. Strolling carolers, other holiday sounds and refreshments are sure to get guests in the seasonal spirit.

Share the Dazzle

Canal Concerts

Scottsdale Waterfront / Soleri Plaza
4420 North Scottsdale Rd
Scottsdale, AZ 85251

Saturday, December 7, 14, 21
7:00 PM – 8:30 PM


Canal Concerts

Enjoy live music on Saturday evenings along with Scottsdale’s holiday tree, décor and public art installations. Dutch Bros Coffee, the Official Dutch Coffee & Cocoa Provider at the canal concerts, will be pouring delicious beverages for purchase.

December 7:
The Scottsdale Chorus

December 14:
Phoenix Girls Chorus

December 21:
Campanillas del Sol Handbell Ensemble

Share the Dazzle

Sugar Plum Avenue

Saturday, December 7
3:00 PM – 7:00 PM


Sugar Plum Avenue

5th Avenue magically transforms into Sugar Plum Avenue — a fairytale village including sugar plum fairies, princesses, snow flake stilt walkers, aerial performances, candy land bounce houses, a tea party in the street, and more.

Sugar Plum Tea Party

Please join us for a seated tea party with the sugar plum fairies! Complete with teacup china, mini cupcakes, scones, cookies, choice of tea and lemonade. It’s a party for the young and young at heart. Please register for your preferred time slot below and arrive 15 minutes before your scheduled tea time.

Seating is limited. No refunds or exchanges. 

3:15 p.m. – SOLD OUT!

4:15 p.m. – SOLD OUT!

5:15 p.m.

6:15 p.m.

Also Happening on this Day

Share the Dazzle

Sing-Along & Tree Lighting Ceremony

Scottsdale Waterfront

Saturday, November 30
7:00 PM – 9:00 PM


Sing-Along & Tree Lighting Ceremony

Proudly backed by American Express® in celebration of Small Business Saturday®, this free, family-friendly kickoff of Scottsdazzle welcomes guests of all ages to enjoy a magical evening chock full of holiday goodies and hot chocolate for purchase* from Dutch Bros Coffee, the Official Dutch Coffee and Cocoa Provider of the event.  *While supplies last.

The evening begins with a Scottsdazzle tradition: a sing-along led by local celebrities featuring classic holiday tunes by MusicaNova Orchestra, and culminates with the lighting of Scottsdale’s specially designed holiday tree featuring an array of color combinations.

There’s plenty of free public parking in the public parking garage located South of Camelback Road next to Nordstrom for the Sing-Along & Tree Lighting Ceremony.

To find your nearest free public parking garage or trolley stop, please view our interactive map.

There’s plenty of free public parking in the public parking garage located South of Camelback Road next to Nordstrom for the Sing-Along & Tree Lighting Ceremony. To find your nearest free public parking garage or trolley stop, please view our interactive map.

Anna Swingler

Anna Swingler is 7 years old and in 2nd grade. She loves to sing, dance, and perform. She most recently played Young Anna in Greasepaint Youtheatre’s production of Frozen Jr. at the historic Stagebrush Theatre. Anna dances as part of the Sparkle Squad at Bender Performing Arts where she studies musical theatre and ballet. It is an honor to be part of this Scottsdale holiday tradition. “When I think of Christmas, I think of family time, presents, Santa, and cookies!”

Gary Sprague

Gary Sprague has been Arizona’s Singing Cowboy entertaining on horseback for over 25 years. Inspired by the great Hollywood cowboys such as Gene Autry, Roy Rogers, Rex Allen, Randolph Scott, Tom Mix and John Wayne he has endeavored to carry on the traditions of the “Good Guy” cowboy. While riding on his trusty horse Dusty he performs music, cowboy poetry, recanting western history and more. They have provided educational programs for schools, western entertainment for adult care facilities, private and corporate groups, small and large. His proudest accomplishment is to have been entertaining in Old Town Scottsdale, now in his 19th season.

Ray Herndon

With a career spanning over three decades, singer/songwriter, guitarist and music industry veteran Ray Herndon lives every opportunity to the fullest and never says no to the music. For as long as he can remember, music has been at the forefront of Ray’s life. From solo albums, performing with chart-topping bands, writing, and touring with iconic artists, Ray is an important, crucial piece to today’s music industry.

Ray is no stranger to the wild ride you take when having a career in music. Thirty-six years ago while Ray was a band member with J David Sloan and the Rogues, a serendipitous musical meeting in Luxembourg led Ray to meet the then up and coming singer-songwriter and Texas native: Lyle Lovett. Lyle, being without a fulltime band, reconnected with Ray in Phoenix where the band recorded what would become Lyle’s debut record. From this record, Ray has toured most of the world and been a staple member of Lyle Lovett and His Large Band ever since.

While in pre-production on Lyle’s second album Pontiac, Ray met the renowned MCA Records president Tony Brown. This connection led to Ray becoming a principal member of the hit recording trio: McBride and The Ride. The band filled out by Terry McBride and Billy Thomas, was hand-picked and signed to MCA Records by Tony Brown himself. During their three record, five-year career together, McBride and The Ride scored 6 top 10 singles including the number one song “Sacred Ground”.

After a career shared with many acts, Ray debuted his solo project Livin’ The Dream (Compendia Records 2007). This highly anticipated album was recorded and produced with Ray’s long-time friend and session piano ace/ producer Matt Rollings. Made to act as an audio time capsule, Ray and Matt included longtime friends and musicians to document the musical road they have all travelled together. The record featured legendary guest vocals by Lyle Lovett, Jessi Colter, and Clint Black.

Ray has no limits to his musical abilities. As a songwriter, Ray has had songs recorded by various country artists including Lee Greenwood, McBride and The Ride, Linda Davis, and Aaron Tippin. Ray also co-wrote the hit song; “Me and You” which propelled Kenny Chesney to the top of the charts for the first time in 1996, the song has been released on 3 of Chesney’s records to date. You might also remember Ray’s voice on Arizona news channel 3’s: “Good Morning Arizona” theme song for 20 plus years.

Currently, Ray is the owner and operator of longtime Scottsdale landmark restaurant, saloon, and live music venue Handlebar J. The Herndon family purchased Handlebar J from its previous owners in 1975. Proudly, in 2007, Handlebar J. and the Herndon family were inducted into the Arizona Music Hall of fame. Since their induction and just last year, Ray has become the sole owner and operator of this long legacy business. Ray’s vision and preservation of music in Scottsdale have made Handlebar J an iconic venue that the business will cherish for many years to come.

Aside from running Handlebar J and keeping this Scottsdale landmark alive, Ray stays extra busy recording, touring with Lyle Lovett, leading his local band The Herndon Brothers, and being a member of a philanthropist group “The Scottsdale Charros” who support education through spring training baseball and other ventures in Scottsdale, AZ.

To follow and contact Ray on his ever-growing journey, explore the links below.

Contact Ray:
Contact Handlebar J:

Tom Shannon

Tom began his emergency services career in 1982 working in pre-hospital medicine as an EMT then Paramedic. He was hired as a Glendale firefighter/paramedic in 1988. He rose through the ranks quickly and was promoted to Captain in 1997. In 2001, Tom was promoted to the rank of Battalion Chief and assumed responsibility for the newly formed Office of Emergency Management (OEM), which managed the City of Glendale’s Emergency Management and preparedness efforts.

Tom promoted to Assistant Chief in 2004. During his tenure as Assistant Fire Chief he over saw all areas of Fire Operations, Logistics and Major Event Planning including the fire service response to Super Bowl XLII.

In 2008 Chief Shannon retired from the Glendale Fire Department to become Fire Chief in Salt Lake City, UT where he led that organization through significant organizational and fire service changes. Renowned for his progressive and genuine management style, Chief Shannon redefined the SLCFD’s culture before returning to Arizona in late 2009.

Tom attained a Bachelor of Science in Zoology in 1985 and Master’s Degree in Education/Leadership from Northern Arizona University in 2002. He completed his second Masters of Arts degree in Security Studies, from the Center for Homeland Defense and Security from the Naval Postgraduate School in Monterey, CA in 2010.

Tom joined the Scottsdale Fire Department as the City’s Emergency Manager in 2009 and was promoted to Executive Assistant Fire Chief in 2011. He was appointed Fire Chief in October of 2012 and oversees all areas of fire service delivery in Scottsdale today.

Francine Reed

Born in Chicago and raised in Phoenix, Arizona, Francine Reed has had a passion for singing since her early childhood. She began singing professionally with her family’s gospel group when she was five. “I always say I was born singing,” Reed has said in a biographical release. “I can still remember my first performance when I was a 3-year-old in my aunt’s church. I used to listen to rehearsals with her gospel choir and I’d sing ‘I Wanna See Jesus’ in front of the congregation…It’s a natural, God-given talent.”

After marrying young, the everyday struggles of life kept Reed from pursuing her dream of singing full-time until her children were older. Fortunately, she was able to sing in local jazz clubs and at various functions in Phoenix. She became known for her powerful voice and commanding stage presence, and delivered an eclectic blend of jazz, blues, and R&B. She was often the opening act for such headliners as Miles Davis, Etta James, Smokey Robinson, and the Crusaders.

In 1985, friends introduced Reed to Lyle Lovett, who was searching for a female singer for his new band. Lovett was still a struggling, virtually unknown performer when they began their association, but as his star rose, Reed became an integral part of his show. Reed began touring with Lovett and his Large Band as a background vocalist, and also often performed duets with the country musician. She was featured with Lovett on several albums, and appeared with him on television shows such as “Late Night with David Letterman,” “The Tonight Show,” and “Regis and Kathy Lee.”

In the mid 1990s, she decided to pursue a solo career and moved to Atlanta, Georgia. Here she recorded her debut solo album, “I Want You to Love Me,” which featured a duet with Lyle Lovett. Her follow-up, “Can’t Make It On My Own,” featured a duet with Delbert McClinton. The success of these early works resulted in nominations for the prestigious W.C. Handy Award. (Blues Song of the Year and Soul/Blues – Female Artist of the Year – 1997)

Reed continued to release several solo albums and has collaborated with other great performers, as well. She performed on Willie Nelson’s acclaimed album Milk Cow Blues (2000), lending her soulful voice to the title track as well as to the song “Funny How Time Slips Away.” She has also contributed vocals to the recordings of Delbert McClinton and Roy Orbison.

Francine Reed has become one of Atlanta’s most treasured artists and continues to expand her fan base at venues around the country. For several months out of the year, she performs in Seattle or San Francisco, appearing as the Chanteuse for Teatro ZinZanni. She describes the avant-garde production as “Cirque du Soleil meets dinner-in-the-round, on acid.” Reed continually blesses audiences with her amazing vocals and vibrant personality; she is truly a musical experience that should not be missed.

Christian Bailey

Christian Bailey is a 13 year Police Officer with the City of Scottsdale. He works as a part of the bike unit that is often seen in the downtown entertainment area and special events throughout the City. He has been a member of the bike team for 10 years. Christian plays an active role in the downtown growth by reaching out to businesses and stakeholders in the area. It is an honor to be part of such a great City with so much to offer. Happy Holidays!

Raun Alosi

Singer – Songwriter – Recording Artist – Producer.
Proud member of The Scottsdale Charros, a longtime Scottsdale resident since 1969
Raun has been rocking’ the Valley and the southwest for over 35 years.. and loving every minute of it.

His passion for music , his fans and clients coupled with his high energy, exciting, onstage performance has made him a valley favorite. Always making his fans and clients feel like they are a part of the musical experience.

Raun and his Band has Opening for a host of big names –
Styx, The Doobie Brothers, Smashmouth, Tower of Power .. just to name a few..

Raun has a passion for Charity work – performing and supporting – The Scottsdale Charros Charities
American Red Cross, SARC – Alzheimers Association – Harmon Kilabrew foundation as also played for The Governors inaugural ceremonies, City of Phoenix, City of Scottsdale, Tempe KUPD – KDKD – City of Scottsdale tree lighting, Scottsdale RR Train Park Christmas and so many more…


Send your ears on a little vacation…

Stamp your passport at a Sugahbeat show, a musical fusion that embraces a variety of cross-cultural rhythms featuring steel drums and both male and female vocalists. Top-notch musicians that are equally diverse in personality deliver it all. The result is a full-on dance session trimmed in smiles and sweat. Be a musical tourist: Sugahbeat is refreshingly different, seamlessly blending world rhythms with contemporary beats, Reggae with Samba, Pop with Soca (West Indian for “Soul Calypso”), Latin with R&B, until the lines are blurred between them all, creating a distinctive, proprietary sound.

Groove globally, listen locally.

Tim Hattrick

Tim Hattrick wakes up the Valley as part of the Tim Ben and Brooke Show every morning on 102.5 KNIX.

Not only is Tim an Arizona native, he grew up right here in Scottsdale and graduated from Scottsdale High School.

Tim’s proud to be back on the radio- especially at KNIX which plays today’s best Country & all-time favorites.

Letters to Santa


Letters to Santa

In addition to all the festivities planned for Scottsdazzle 2019, the City of Scottsdale introduces a special element to keep the magic alive and well for children of all ages.

From Saturday, November 30 through Saturday, December 7, a special mailbox will be stationed at the Main Street and Brown Avenue Christmas tree, where parents (or their children) can drop letters to Santa, and in turn arrange to have their children receive a letter from Jolly Old St. Nick himself.

Letters must be on one of the two templates provided below in order to receive a response. Parents are welcome to submit on behalf of their children, and they must be deposited into the special mailbox only. No stamp needed, just fold it and place it in the mailbox for Santa! It’s that easy.

Once children or parents submit their notes to Santa via his special mailbox, they’ll be whisked away via “seasonal snail mail” to the North Pole where Santa himself will send personalized notes back to the good girls and boys who’ve requested his letters!

Other opportunities to write letters to Santa, or drop them off, will happen on November 30 when the Letters from Santa station and mailbox will be briefly moved to the Scottsdazzle Holiday Sing-Along and Tree Lighting event at the Scottsdale Waterfront from 7:00 p.m. to 9:00 p.m. In addition, the mailbox and Santa Station will be available during the Sugar Plum Avenue festival along Fifth Ave. on Saturday, December 7 from 3:00 p.m. to 7:00 p.m.

Children can expect their letters from Santa to arrive in their own mailboxes the week of December 16.

Happy Holidays!

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